Let My People Go Surfing. Have you read it? Patagonia Founder Yvon Chouinard wrote this book about "the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth."
I was in Munich a few years ago, in search of the perfect hotel for travelers on our Lumi Experiences ski vacations. Somewhere central with good access to explore the city. Ideally a family run hotel where our guests can feel at home. I was finishing a meeting with a hotel owner when he commented on my Patagonia backpack. He asked if I ever read Chouniard's 'Let My People Go Surfing' (I had), then he said: "I let my people go surfing."
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