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Careers at Lumi Experiences

Lumi Experiences offers cross country ski vacations that introduce travelers to winter cultures where nordic skiing is a part of everyday life. From Norway to New Zealand, guests discover the world’s best cross country skiing.

Lumi Experiences was founded by Minnesotan cross country ski Olympian Garrott Kuzzy, who is currently based in Innsbruck, Austria.

Along with a fun-loving team of local trip leaders, Garrott and the Lumi team share their passion for skiing and travel with guests who want to experience snowy villages, crackling fires, stunning ski trails and warm apple strudel.

Marketing & Guest Communications Manager

As Marketing & Guest Communications Manager for Lumi Experiences, you’ll play a key role in inspiring new travelers and supporting those already booked.

In this role, you’ll craft and share the story of Lumi, highlighting the experiences of our guests through engaging marketing content that brings Lumi trips to life. You’ll also serve as the first point of contact for prospective travelers, guiding them as they explore which Lumi trip is right for them.

Once guests book their trip, you’ll lead their pre-trip experience: sharing essential travel details, gathering necessary documents and answering questions as they prepare for their trip.

Behind the scenes, you'll develop trip materials, manage guest lists for hotels and vendors, review post-trip surveys and collaborate on trip improvements to help us deliver the best possible experience for Lumi guests.

You are:

• A clear communicator and natural storyteller

• Detail-oriented and highly organized

• Comfortable working independently in a remote setting

• Eager to work collaboratively across time zones, starting your day at 8:00 AM Eastern Time

• Flexible and ready for the demands of the busy fall and winter seasons

This is a dynamic, full-time role best suited to someone who thrives on meaningful communication, operational precision and seasonal rhythms.

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Job Description

The Marketing & Guest Communications Manager is responsible for managing and increasing tour bookings through marketing and sales as a contact for prospects, while serving as the primary company contact for guests both leading up to and after their trip.

Reports to: Founder/Owner
Position Status: Full Time
Date: July 2025
FLSA Status: Exempt - Administrative

Essential Functions:  

Marketing & Sales

• Markets company trips through a variety of channels consistent with the Lumi brand

• Creates and manages marketing campaigns specific to customer segments 

• Manages newsletter content and distribution

• Manages customer databases

• Maintains Lumi website with frequent updates and a focus on SEO and speed

• Tracks marketing results and analyzes effectiveness of marketing campaigns

• Manages the customer journey from inquiry to booking

• Tracks lead qualification, conversion analysis and pipeline reporting

• Manages media assets (photos, video, etc.)

Trip Operations 

• Manages pre-trip operations and guest relations with minimal oversight

• Uses Lumi’s customer relationship management system to maintain records 

• Creates and sends trip itineraries 

• Initiates guest invoicing and manages payments

• Communicates with vendors and other stakeholders to assure trips run smoothly

Guest Communications

• Communicates with guests concerning trip details (transportation, payment, etc.)

• Responds to guest inquiries quickly with minimal oversight 

• Builds rapport with guests throughout the planning and post-trip period

• Creates, sends and analyzes pre- and post-trip surveys

Additional responsibilities:

• Available for urgent guest or vendor issues to assist with problem-solving and communication as needed

• Create, maintain and follow best practice documents for all areas of responsibility

• Incorporate AI and automation tools for efficiency into the role

• Other varied tasks as required to run a small business
  

Salary & Benefits:  

• $45,000 - $55,000 / year depending on experience

• Opportunity for additional commission bonus (approx. 15 - 20% of annual salary)

• 10 paid holidays + 15 days of paid time off + 5 days of sick time + your birthday off

• Health insurance stipend

• 3% Retirement Bonus

• Office supply reimbursement stipend

• Learning and development stipend
  

Qualifications:  

• Bachelor’s Degree or equivalent work experience

• 2+ years of customer service, marketing and/or tourism experience
  

Required Knowledge, Skills and Abilities:  

• Ability to start work at 8:00 am Eastern Time Monday-Friday

• Willingness and ability to travel around 10 days per year

• Working knowledge of marketing to a variety of channels:  direct, email, referral, search, social media

• Ability to work proficiently, efficiently and independently in a home office environment, with minimal overlapping hours with European co-workers

• Proficiency in customer database (Hubspot, etc.) and website management (ideally Squarespace) 

• Ability to develop meaningful marketing content (Canva, etc.)

• Photo and video editing skills, as well as media content organization and management

• Competency in financial operations (Quickbooks invoicing, etc.)

• Friendly and helpful demeanor in working with customers

• Excellent, succinct written and verbal communication skills

• Foreign language skills a plus, particularly German, Norwegian, Italian, French

• Strong skills with Excel, Word, PDF, Google Forms, Google Drive, etc. 

• Passion and curiosity for travel, writing, photography and cross-country skiing

• Ability to accept and assume the variety of tasks inherent in running a small business

Lumi Experiences welcomes all qualified candidates to apply, and we invite the full participation of all individuals underrepresented in the outdoor community. This includes, but is not limited to, individuals from racially and/or ethnically diverse communities, individuals with disabilities, individuals from LGBTQ+ communities and individuals who experience intersectionality with one or more of these identities.

Physical and Mental Demands:  Prolonged periods of sitting in front of a computer.  Some stress involved with supporting customers, vendors and meeting deadlines.

Work Environment:  Work is done mostly indoors from the employee’s home office. Lumi will provide the Employee with a company computer for use during their employment.

Disclaimer:  The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification.  All of the listed functions are important and are in no particular order. This is not an exhaustive list of all responsibilities, duties, and skills required.  All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

Apply by sending your cover letter and resume to Lumi Experiences founder Garrott Kuzzy: garrott@lumiexperiences.com